Chatbot Marketing: The Beginner’s Guide to Messenger Bots

Conversational marketing isn’t a magic wand, but if done right, it’s the next best thing. Just remember, this is a dynamic field; staying stagnant isn’t an option. Continue to innovate, adapt, and most importantly, listen to your customers. Are you getting the conversions, leads, or customer satisfaction scores you aimed for?

As a marketer, it’s tempting to try out new tools but you have to ask yourself a few questions before diving in. These emojis were chosen well because all are relevant to the messages that accompany them. You can also evaluate your existing content and see what best supports your audience needs before creating new content. Pick a ready to use chatbot template and customise it as per your needs.

How Chatbots Can Help You Grow Revenue In Your Business

Annette Chacko is a Content Specialist at Sprout where she merges her expertise in technology with social to create content that helps businesses grow. In her free time, you’ll often find her at museums and art galleries, or chilling at home watching war movies. As users interact with your chatbot, you can collect key information like their name, email address and phone number for follow-ups. You can also give Drift access to your calendar to directly set up meetings or demos. The chatbot offers quick replies as a means of making it easier for customers to initiate a conversation and then helps them move forward. Here are some examples of brands using chatbots in a B2B and B2C environment.

When a business deploys a chatbot to promote its products & services and generate sales, it is called chatbot marketing. Keeping in view the prolific use of the chatbot marketing strategy almost every social media channel has delineated clear guidelines for setting up a bot with your social media page. Sometimes there will occasions where users will need to speak to a live person, and you should always give them this option, or risk losing their interest. Your Messenger bot can offer up this ability by linking them to live customer chat, or by directing them to customer service lines automatically.

Chatbot Marketing Trends for 2023 and Beyond

Once your chatbot is designed, you can integrate it with your website or application. Most chatbot platforms provide SDKs and APIs that can be used to integrate the chatbot. If you don’t have a full dedicated team of developers or a ten-month lead time, opt for a no code AI platform to integrate your chatbot easily. But chatbots do more than just encouraging site visitors to download assets and sign up for events. In fact, your chatbot platform enables you to converse with your target buyers while they’re consuming your content.

Of all the geographies North American market is expected to witness the most prolific adoption of chatbot marketing. In the midst of a pandemic, Sephora stood out by using mobile chatbots in their stores. They started with Kik and later introduced the Sephora Reservation Assistant on Messenger. This smart move helped the company stay ahead of the competition and grow significantly, doubling its success. Here are just a few of the successful adoptions of chatbot for marketing by famous brands.

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